Thursday 28 November 2013

Sponsored Video: Breast Cancer Awareness - The Tweeting Bra

Today on the blog I'm sharing a new Breast Cancer awareness campaign by Nestlé Fitness to bring awareness to the importance of self examination - the task we're always forgetting.They have come up with the campaign of the 'Tweeting Bra' to bring up this awareness with something we use a number of times daily - social media!

The 'Tweeting Bra' is the first bra that actually tweets - I know, I couldn't quite believe it myself either! They really have done everything now, haven't they... This bra is worn by the Greek celebrity Maria Bakodimou and every time she takes her bra off a tweet is posted to the @TweetingBra account to remind everyone about the super important task of self examination. 

It's super important, and I for one will put my hands up and admit that it isn't something that I do. Even after attend the BCA press day. I should, but I just forget. The tweets will pop up in your twitter feed, giving you a gentle reminder about it - which I think is something we could probably all do with!

Breast Cancer is actually the most common cancer in the UK - around 55,000 people are diagnosed with it each year. Early detection is so important as it means that the survival rates are improving and with constant new ways to help us remember to check like this, we really should have no excuses to take that minute out of our day every so often to just check. 

If you would like more information on the 'Tweeting Bra' campaign then head over to their websitetwitter or with the hashtag #tweetingbra where you can follow and keep up to date with the latest goings on with the 'Tweeting Bra'!

I've followed, will you? 

Lorna x

*This post features sponsored content from Nestlé Fitness but all of the views featured are my own


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